By Robert M. Zimmerman
Written through Robert Zimmerman and Ann Lehman--leading specialists within the box of fundraising and board development-- forums That Love Fundraising not just indicates that all board individuals (no subject the extent of expertise) can discover ways to increase cash but additionally presents powerful how to the more matured fundraisers. This workbook explains your fundraising accountability as a board member whereas it:
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Extra resources for Boards that love fundraising
This makes it easier to enlist the board’s help in appending personal notes on letters to friends and colleagues. If your board hopes to solicit major individual gifts, you must understand that fundraising is done from the donor’s perspective. Getting the prospect talking about his or her interests and concerns paves the way to getting a big gift. Zimmerman Lehman developed these rules after many years of providing training and consultation to hundreds of nonproﬁt organizations. Board and staff members who understand and apply these rules are well on the way to raising the money needed to maintain and expand valuable efforts.
This constitutes your organization’s initial hot list. Too many organizations focus their energy on strangers whom they believe will be interested in their work. Go after the folks you know ﬁrst, and troll for interested strangers later. Fundraising from the Perspective of the Donor, Not the Applicant Fundraising is sales and marketing. That’s right: sales and marketing. Raising funds is exactly like selling soap. If your friendly neighborhood multinational hand soap corporation wants to market a new brand of liquid soap, what does the company do?
Did your accountant abscond last year with $50,000 and disappear into the Amazonian jungle? Did your administrative assistant unintentionally destroy all your donor records, making it impossible to thank everyone who gave to your last direct 24 Boards That Love Fundraising mail campaign? Did your organization get some bad press recently concerning the dust-up between your board chair and the executive director? If there are skeletons in your organizational closet, it’s time to confront them and develop responses to the criticisms that are likely to be voiced by prospective donors.