Appetite for America: How Visionary Businessman Fred Harvey by Stephen Fried

By Stephen Fried

Featured within the PBS documentary The Harvey ladies: chance Bound

The mythical existence and entrepreneurial imaginative and prescient of Fred Harvey assisted in shaping American tradition and background for 3 generations—from the Eighties all through international struggle II—and nonetheless impact our lives this present day in outstanding and engaging methods. Now award-winning journalist Stephen Fried re-creates the lifetime of this not likely American hero, the founder of the nation’s carrier undefined, whose amazing kin company civilized the West and brought the US to Americans.

Appetite for America is the really good real-life tale of Fred Harvey—told intensive for the 1st time ever—as good because the tale of this country’s growth into the Wild West of Bat Masterson and Billy the child, of the nice days of the railroad, of a time whilst a deal may well nonetheless be made with a handshake and the U.S. used to be nonetheless uniting. As a tender immigrant, Fred Harvey labored his method up from dishwasher to family identify: He used to be Ray Kroc sooner than McDonald’s, J. Willard Marriott ahead of Marriott motels, Howard Schultz ahead of Starbucks. His consuming homes and inns alongside the Atchison, Topeka, and Santa Fe railroad (including old resorts nonetheless in use on the Grand Canyon) have been patronized by means of princes, presidents, and numerous traditional tourists trying to find the easiest cup of espresso within the kingdom. Harvey’s employees of rigorously screened unmarried younger women—the celebrated Harvey Girls—were the country’s first girl staff and have become real Americana, even inspiring an MGM musical starring Judy Garland.

With the verve and fervour of Fred Harvey himself, Stephen Fried tells the tale of the way this visionary outfitted his enterprise from a unmarried lunch counter right into a relations empire whose advertising and suggestions we nonetheless come across in myriad methods. Inspiring, instructive, and highly unique, Appetite for America is historic biography that's as richly lucrative as a slice of unpolluted apple pie—and each piece as satisfying.

*With photograph inserts that includes over seventy five pictures, and an appendix with over fifty Fred Harvey recipes, so much of them never-before-published.

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Extra info for Appetite for America: How Visionary Businessman Fred Harvey Built a Railroad Hospitality Empire that Civilized the Wild West

Example text

Louis, on May 10, the day of the infamous St. Louis Massacre. After Union troops bloodlessly captured the governor’s camp, hundreds of civilians gathered to watch the men of the vanquished pro-secession militia being led through town. When a skirmish broke out between Union soldiers and taunting onlookers, the troops panicked, firing into the crowd in front of Fire Co. #;5 and killing twenty-eight civilians, including women and children. There was a brief truce after the incident, but it fell apart just weeks later; Union leaders took control, and Governor Jackson fled, calling for fifty thousand men to defend the city against Lincoln’s troops.

Louis. Just nineteen years old—eight years Fred’s junior—Sally Mattas was a lively, diminutive woman with big, pinchable cheeks, kind gray eyes, and a sturdy build. She had been working in St. Louis as a seamstress, spending much of her time helping her mother take care of a brood of five young children. Little is known about how Fred met Sally, because he purposely fictionalized their past for the sake of his children. He even went so far as to write a fake wedding date in the Harvey family Bible to make it appear that Sally had been Eddie and Charley’s mother.

Soil, the Exhibition of the Industry of All Nations. It was an Americanized version of the first world’s fair anywhere, London’s Crystal Palace Exhibition, which had drawn over six million visitors to the 990,000-square-foot exhibition hall in Hyde Park in 1851. New York decided to build its own Crystal Palace on 42nd Street between Fifth and Sixth avenues, in what is now Bryant Park, and was expecting a similar rush of tourists. On Fred’s voyage, many of the first-class passengers were coming to see New York’s Crystal Palace.

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