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Extra resources for About Face 3: The Essentials of Interaction Design
Although the Web knocked interaction design idioms back by more than a decade, it inarguably placed user requirements on the radar of the corporate world for good. Since the second edition of About Face was published in 2003, the user experience of digital products has become front page news in the likes of Time magazine and BusinessWeek, and institutions such as Harvard Business School and Stanford have recognized the need to train the next generation of MBAs and technologists to incorporate design thinking into their business and development plans.
The goals of the settler and businessman remain unchanged, but their activities and tasks have changed so completely with the changes in technology that they are, in some respects, in direct opposition. Design based solely on understanding activities or tasks runs the risk of trapping the design in a model imposed by an outmoded technology, or using a model that meets the goals of a corporation without meeting the goals of their users. Looking through the lens of goals allows you to leverage available technology to eliminate irrelevant tasks and to dramatically streamline activities.
Why aren’t we all happy and successful? Digital Products Need Better Design Methods Most digital products today emerge from the development process like a creature emerging from a bubbling tank. Developers, instead of planning and executing with a mind towards satisfying the needs of the people who purchase and use their products, end up creating technologically focused solutions that are difficult to use and control. Like mad scientists, they fail because they have not imbued their creations with humanity.