76 Ways to Increase Special Event Attendance by Scott C. Stevenson

By Scott C. Stevenson

This tradition source offers readers with a large collection of concepts geared toward expanding attendance for unique occasions. It contains a number of concepts to advertise occasions and methods for attracting the meant materials.

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A local ex-pupil can be identified and relied on to liaise with local hotels or university premises when contemplating a reunion. Experience has shown how important current undergraduates can be to such events as they are immediately seen as ambassadors of the school. The older ex-pupils love the opportunity of comparing their days to more modern ones. e. up to date. There is nothing worse than an individual receiving several copies of literature or it being sent to the wrong address, or even a recently widowed lady receiving a newsletter addressed to the deceased.

There is little doubt, as with corporate giving, that the old boy network can be most useful, and knowing someone who is a trustee can make life a lot easier. Once you have identified relevant grantmaking bodies, why not circulate the names of the trustees to your governors? They may have met them or 'know a man who has'. 37 THE SCHOO L FUNDRAISE R To give you some idea of the scale of money involved, grant-making trusts give £1 billion to charities each year. This is one of the major advantages in charitable status for your school, as discussed earlier, as most trusts of this nature stipulate this requirement.

There is really no limit to the amount of information on an individual that can be obtained. During a recent trip to New York to attend a meeting of the National Association of Independent Schools, one experienced fundraising speaker, in response to a question, outlined the sort of information he stored on a given ex-pupil. He knew every detail about the school career including which sports team the pupil played for and what his non-academic interests were. " were readily available. He had details of all the pupil's relatives and what their jobs were, and knew full details of the individual's various occupations, the value of his property, the number of bank accounts and stocks and shares that he had and all about his current hobbies and interests.

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